Our Story

For 10 years, Farmwell has been enabling local farms, co-ops, CSAs, and food hubs around the world with the tools they need to bring healthy food to the masses directly from the farm.

Farmwell's co-founder Fraser Bliss operates a food hub in New Zealand that has delivered over 250,000 boxes of local, organic and artisanal groceries to 15,000+ customers.

After nearly 5 years of frustration using various "market leading" food delivery e-commerce platforms, Fraser joined forces with a Shopify competitor to build an alternative.

Together he and his co-founder Martin are disrupting the industry by offering a powerful online sales platform that has the specific features needed by food hubs, farm boxes and grocery stores to thrive in 2023 and beyond.