It's hard running a food box business in 2023.

We know.

Our co-founder's organic food box company in New Zealand has delivered over a quarter million boxes to over 15,000 households over 13 years.

After years of frustration using various "market leading" food delivery e-commerce platforms, Fraser decided to join forces with a Shopify competitor to build an alternative.

Until now, you've had to compromise when it comes to selling online: Use a mainstream e-commerce platform that requires add-ons, hacks and way too many spreadsheets. Or use food box delivery software that frustrates both you and your customers with bad design, mediocre support and missing features that are essential to sell online in 2023.

You need e-commerce software that does what you need it to:

Like recurring orders, box customisation, delivery and inventory management that doesn't drive you mad.

... Without skimping on the basics like powerful search, analytics and marketing tools.

Launched in 2014 as local food marketplace, today Farmwell offers advanced e-commerce features and elegant design paired with the online tools you need to run your food hub, farm or online grocery store.